Newsletter Marketing for Your Business
You may assume that email marketing is dead, but consider the number of newsletters delivered to your own inbox on a weekly basis. When used excessively, email marketing can soon become frustrating for recipients. When used thoughtfully and intentionally, it can be a highly effective tool to keep your audience up to date and engaged […]
Content Marketing for Your Business
Content marketing plays a big role in the marketing sphere. But what is it? How is it different from social media and digital marketing? Let’s take a deep dive into this topic and take a good look at how content marketing can help your business and marketing goals. What is content marketing? Content marketing is […]
Where to find your audience and how to draw them in
Whether you’re exploring a new marketing strategy or updating your current one, it can feel like a daunting task. Algorithm updates, new software and changing user behaviour only add to the confusion. It can become difficult to choose a platform that suits your brand, your offering and the content you’d like to share with your […]
User Experience and How To Make It Work for Your Marketing Efforts
As a business owner, you probably know that positive user experience (UX) is important to your customers, but why is that? It can be quite daunting to know how you should implement it, as well as what to expect when including it in your marketing strategy. What Is User Experience? There are so many marketing […]
The basics of Marketing
Marketing is multifaceted. For those just starting out, it can seem as though you are trying to piece together a complex puzzle with limited pieces. Luckily, once broken down, marketing reduces to just 7 principles. If you master these principles, you will have mastered the basics of marketing. The 7 principles are known as the […]
What role does Marketing play in your business?
Do you know what your customers want? Do you think your customers hold you in high repute? Are they happy with your product or service? The answer to all these questions lies in marketing. Marketing is essential to the success of any business. Marketing is a tool used to create and maintain demand, reputation, brand […]
How to market your next big idea
Everyone has had at least had one million-dollar idea in their lifetime. If you’ve ever tried to market your idea, then you’ve had first-hand experience in just how difficult that can be. You could be offering the next revolutionary idea, but that means little if you don’t market your product or service correctly. Marketing is […]
5 Ways to Invest in Your Marketing
We’ve all been made aware that we are heading (or are in – depending on who you talk to) a recession. We’ve also been hearing that we should be doubling up on our marketing efforts. This may seem like an impossible task if our revenue is down. However, this mindset focuses on your marketing efforts […]
An SEO Checklist for Business Owners
We’ve noticed that SEO has become a buzz word. Business owners know they need it, but they may not know what it is exactly and what they are paying a specialist for (especially what the deliverable looks like at the end of the day). We thought we’d break it down so that you have a […]
Where do I start when creating content for my social media?
Content creation is a daunting task if you don’t specialise in it. And that’s okay. Please know that you are not alone. I’ve met many business owners who would rather avoid setting up their content than actually doing it. But it is one of those activities that a little bit of planning, and focusing on […]